Yellow Journalism

1. Background Review
   
   1. Increase in immigrants
   2. Rise of the cities
   3. Increase in education
   4. Rise of inexpensive, mass circulated newspaper
   
   
2. Joseph Pulitzer
   (New York World)
   1. Background: rags to riches
      
      
   2. Buys St. Louis Post-Dispatch
      1. starts crusades
      2. sensationalism
      
      
   3. Buys New York World
      1. crusades for the poor
      2. sensationalism revisited
      3. self-promotion
      4. stunts
         1. Nellie Bly
      5. beginning of Sunday newspaper (Sunday World)
      6. illustrations
         1. Richard Outcault's Yellow Kid
      
      
   4. Contributions of Pulitzer
      1. press for the masses
      2. expands newspaper crusades
      3. provides liberal balance
      4. starts Journalism School at Columbia, begins Pulitzer Prize
   
   
3. William Randolph Hearst
   1. Background: spoiled rich boy
      
      
   2. Buys S. F. Examiner-copies Pulitzer
      
      
   3. Buys NY Journal--start of circulation war
      1. lowers price
      2. hires Pulitzer's staff
      3. out promotes Pulitzer
      4. crusader
      5. sensationalism
   
   
4. Spanish-American War
   1. How do you like the Journal's war? Yellow Journalism at its peak
      
      
   2. Examples of Yellow Journalism
      1. The Olivette
      2. Evangelina Cisneros--Cuban Joan of Arc
      3. Remember the Maine